Articles Tagged ‘Globe and Mail’

GlobeandMail

The Globe and Mail adds MOAT Analytics

The publisher is adding the brand metrics to larger campaigns to supplement traditional analytics like click-through rates.

Newspaper

Globe and Mail stops print delivery in Newfoundland, Labrador and parts of B.C.

Publisher and CEO Phillip Crawley on the decision to stop sending printed copies to those areas of the country.

SunniBoot

AAM members on its newspaper updates

AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.

Canadaflag

Cannes wrap-up: Canadians on what they saw and learned

MiC caught up with Canucks from across the ad industry at the Globe and Mail‘s Canada party late last week and asked about the best things they saw at the festival.

Newspaper

Globe and Mail tops in paid circ: AAM

The paper’s Saturday edition leads the list, with its weekday issues second, according to the latest Alliance for Audited Media results.

media winners

Young Lions and Young Marketers winners announced

The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.

CathyCollier

Young Lions winners to be announced at CMDC

Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.

Newspaper

Newspaper and magazine publishers form committee for new metrics

The Globe and Mail‘s Phillip Crawley and Postmedia’s Gordon Fisher tell MiC about the committee looking to create a single-source print and digital study to serve the Canadian media industry.

TheStar

Toronto Star tops in TO: NADbank

The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.

DogsAnnual

Globe and Mail partners with Canadian Kennel Club

The Globe will resume publication of Dogs Annual and Dogs in Canada as the magazines’ official publishing partner.

ipad21

Globe releases first Unlimited numbers

Phillip Crawley and Andrew Saunders tell MiC about the first quarter results of the paper’s pay wall.

Newspaper

Globe and Mail partners with Lincoln

The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.

Copied from strategy - Cannes

Young Lions and Young Marketers juries announced

The Globe and Mail has released the names of this year’s judges for the 2013 competitions.

SONY DSC

Spotted! The Globe and Mail spreads the word on DNA

The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.

shelley1

Former Postmedia VP starts at News Canada

Shelley Middlebrook is the new executive VP of business development at the news company.