Articles Tagged ‘Golf Town’

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Golf Town, Pelmorex partnership digs into data

The partnership aims to increase Golf Town’s customer-base and ROI through the use of data on a traditional medium – flyers.

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Golf Town gets experiential to target next gen

Company VP of marketing and e-commerce, Frederick Lecoq, on how the company engaged younger golf fans around its first sponsored athlete.

Brooke Henderson

Golf Town taps next generation of golfers with first athlete sponsorship

The ailing sports retailer is expanding its media strategy to integrate more social video content in the hopes of reviving the spirit of the game with millennials.

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ICYMI: Facebook continues mobile growth, Canadian execs shuffle

In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.