Articles Tagged ‘Google Canada’

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Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

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YouTube ups ad offerings

Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.

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YouTube opens Toronto studio

Mark Swierszcz has moved from Bell Media to Google Canada to lead the space.

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Google aims to address needs of modern marketers

The company has released Google Analytics Suite 360, a set of tools designed to help measure today’s multi-screen consumer.

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Are you courting the second screen?

A Google Canada biometric study of audience engagement across multiple devices shows viewers are more engaged on smaller, personal devices.

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Rory Capern takes over at Twitter Canada

The former head of partnerships at Google will take the reins next month.

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Mobile games, eSports rule YouTube in 2015

According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.

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Blue Ant and Google drive new strategy for Ford program

The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.

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Why Canada is a programmatic sandbox

Google Canada’s Rory Capern on the market’s importance to the global company and why 2016 will be a year of digital winners and losers.

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Blog: The tech route to handling ad fraud

Rory Capern, head of partnerships at Google Canada, advocates for tech-based solutions and argues that private exchanges are not a safe haven.

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Google Canada hires new head of agency partnerships

Thierry Bazay is the new face of Google Canada on the agency side of the business.

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Mondelez makes formal video commitment with Google

The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.

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Google introduces Think Insights in Canada

Google Canada’s country marketing manager, Sophie Chesters, talks about the platform, which will serve as a hub for the latest trends and consumer research in the digital mediascape.

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YouTube Pulse: The best ways for brands to leverage the site

At YouTube’s first Canadian upfront, Google’s Marshall Self said brands like McDonald’s Canada are starting to get it right.

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Google Canada on how Canadians view 300 videos a month

Ahead of her WIFT-T International Women in Digital Media keynote, Google’s Sabrina Geremia talks about how to monetize online audiences.