Articles Tagged ‘Google Preferred’



Do YouTube stars help brand lift?

DigitalMobile

Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.



Google Preferred: A sign there is ‘scarcity’ in premium online video

DigitalMobile

With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.