Articles Tagged ‘Google Preferred’

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NewFronts: Big Bird and the NBA join YouTube in New York

The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.

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Do YouTube stars help brand lift?

Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.

Copied from StreamDaily - Google Presents YouTube Brandcast - Digital Content NewFront

Google Preferred: A sign there is ‘scarcity’ in premium online video

With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.