Articles Tagged ‘Google’

Programmatic

Programmatic delivers, but worries persist: survey

New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.

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ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post

In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.

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With one billion hours of daily watching, how does YouTube stack up in Canada?

Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.

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Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

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Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.

YouTube Sharing

Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.

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Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

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Kijiji partners with Google for native video ads

The eBay-owned online marketplace said it’s looking for an opportunity to become more associated with video advertising.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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For mobile, slow and steady won’t cut it: study

A new Google study found that when it comes to mobile sites, there’s a cost to latency – and one of the biggest culprits may be the ads themselves.

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Verizon seals Yahoo deal

Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.

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Faster load times, programmatic buying coming to DoubleClick ads

Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.

Google programmatic report

The ebbs and flows of programmatic video: report

A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.

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YouTube unveils new video ad products

From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.

National Post 2016

Postmedia launches in-house programmatic desk

The publisher has introduced an RTB platform for access to its network, as well as a number of external sites.