Articles Tagged ‘Google’

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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For mobile, slow and steady won’t cut it: study

A new Google study found that when it comes to mobile sites, there’s a cost to latency – and one of the biggest culprits may be the ads themselves.

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Verizon seals Yahoo deal

Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.

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Faster load times, programmatic buying coming to DoubleClick ads

Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.

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The ebbs and flows of programmatic video: report

A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.

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YouTube unveils new video ad products

From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.

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Postmedia launches in-house programmatic desk

The publisher has introduced an RTB platform for access to its network, as well as a number of external sites.

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YouTube opens Toronto studio

Mark Swierszcz has moved from Bell Media to Google Canada to lead the space.

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Sheridan moves to close the skills gap

A new partnership with Digital Adlab and Google Canada aims to arm students with digital buying and selling skills before they enter the workforce.

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Pressboard moves beyond Google

The native content marketplace has created its own set of in-house attention metrics.

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Making the most of Google search on mobile

An eye-tracking study by Mediative shows how consumers engage with the ads in organic listings on the site.

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Google aims to address needs of modern marketers

The company has released Google Analytics Suite 360, a set of tools designed to help measure today’s multi-screen consumer.

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The Big Picture: Twitter’s Rory Capern

The former Google exec looks to grow the platform’s Canadian presence and expand its role as a testing market for new executions.

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Mazda plays it safe

The car co has partnered with Waze to alert drivers when they’re at Canada’s most dangerous intersections.

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Google’s bad-ad fighter squad shares its findings

The company’s “Better Ads Report 2015″ shows what ads and practices the search engine targets in tracking rogue ads.