Articles Tagged ‘Google’



Google introduces shoppable ads on YouTube

Mobile

The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.



To see or not to see: ad viewability study

DigitalResearch

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.



Live streaming is heating up on social media: report

DigitalResearch

Use of live-video apps like Meerkat and Periscope is building quickly, according to Adobe’s latest Digital Index report.



Google testing new DMP

DigitalMobile

The company has confirmed it is working to expand its DoubleClick platform.



YouTube updates TrueView

DigitalMobile

The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.



Do YouTube stars help brand lift?

DigitalMobile

Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.



Waze begins sales drive in Canada

Mobile

The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.



CTV Go ‘casts’ content to TV

DigitalTelevision

The move makes the station’s online streaming content, like Gotham (pictured), available on a TV screen via Google Chromecast.



Google updates viewability reports

Digital

The tech co will soon begin informing brands of what ads have been seen.



Viewability debate: does size matter?

Research

New research from Google’s Active View provides insight on how ads are being seen.