Articles Tagged ‘Google’



Google acquires Songza

DigitalMobile

The media co has announced a takeover of the music site, with no immediate changes planned to the service.



Google aquires mDialog

Digital

Tech from the Toronto-based video advertising startup will be integrated into the DoubleClick platform.



Publicis launches digital service with Google, Conde Nast

Digital

Platform called La Maison will be used by boutique agencies to deliver web insights and develop content for luxury brands.



Pick Your Platform: Armin Huska on the connected car and Amazon’s Dash

blogsMobile

Mindshare Canada’s chief digital officer on the conundrum of predicting the next big thing, and the two innovations that are exciting him most at the moment.



Sears Canada debuts shoppable spot

DigitalTelevision

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”



Google Preferred: A sign there is ‘scarcity’ in premium online video

DigitalMobile

With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.



BrightRoll rolls out new features

DigitalMobile

The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.



Google launches Chromecast in 11 new markets

DigitalTelevision

The streaming device is now available in Canada and 10 other new countries, following a launch in the US last summer.



How Chromecast will change everything in Canada: blog

blogsDigitalMobileTelevision

Sheetal Jaitly, director of business development and media for Pivotal Labs, on the impact Google’s OTT device will have on the Canadian market as the app opens up its software development kit.



Dempster’s releases full-length customizable romance novel

Digital

The 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.