The media co has announced a takeover of the music site, with no immediate changes planned to the service.
Tech from the Toronto-based video advertising startup will be integrated into the DoubleClick platform.
Platform called La Maison will be used by boutique agencies to deliver web insights and develop content for luxury brands.
The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
The streaming device is now available in Canada and 10 other new countries, following a launch in the US last summer.
Sheetal Jaitly, director of business development and media for Pivotal Labs, on the impact Google’s OTT device will have on the Canadian market as the app opens up its software development kit.
The 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.