Articles Tagged ‘Google’

Google opens Now prompts to brands


Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.

More cord-cutting ahead but mass exodus unlikely: report


Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.

Mobile-only audiences on the rise: report


Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.

Report singles out privacy intrusions in ad targeting: OPC


The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.

Google appeal finds no play


A B.C. court case has upheld an injunction blocking Google from including search results of a company allegedly selling counterfeit products, a decision that may have implications for the screen industry.

Google introduces shoppable ads on YouTube


The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.

To see or not to see: ad viewability study


In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.

Live streaming is heating up on social media: report


Use of live-video apps like Meerkat and Periscope is building quickly, according to Adobe’s latest Digital Index report.

Google testing new DMP


The company has confirmed it is working to expand its DoubleClick platform.

YouTube updates TrueView


The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.