Articles Tagged ‘Google’

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Mobile drives growth at Google in Q3

As traffic from cellular devices grow, so will the cost to acquire mobile traffic.

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Amazon dominates the online shopping journey: study

A report by Catalyst looks at the changing e-commerce landscape and how marketers plan to keep up.

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Google boosts extension, measurement options

The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.

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Tourism Toronto digs into data with new Google partnership

While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.

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Google’s ad revenue soars in second quarter

Google’s parent company, Alphabet, reported over $32 billion in revenue, an increase of 26% year-over-year.

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How advertisers view the rise of Amazon (study)

Most marketers are concerned about the dominating digital duopoly, but the e-commerce giant could shake up their media plans.

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YouTube launches Premium, Music platforms in Canada

YouTube Music and Youtube Premium arrived in Canada Monday after having existed in the U.S. market since 2015.

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ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red

Plus, CBC refreshes its BC call-in show format.

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YouTube updates its Google Preferred product

Platform changes include a commitment to human-reviewed content.

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Despite privacy concerns, Google’s revenue soared in Q1

Revenue for the quarter increased 26% year-over-year.

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Google gets into header bidding

The tech giant’s new Exchange Bidding allows exchanges to bid on inventory in advanced auctions, which it says increases transparency for publishers.

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YouTube’s new ad unit keeps it short and skippable

The skippable six-second bumper is being marketed as a high-reach, low-CPM option.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

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Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.

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Google’s machine learning ad tool goes live

Auto Ads scan pages to make decisions on formats, placements and ad volume.