Articles Tagged ‘Google’

william-iven-8515

Google gets into header bidding

The tech giant’s new Exchange Bidding allows exchanges to bid on inventory in advanced auctions, which it says increases transparency for publishers.

By: Gil C / Shutterstock.com

YouTube’s new ad unit keeps it short and skippable

The skippable six-second bumper is being marketed as a high-reach, low-CPM option.

Copied from Playback - Copied from Media in Canada - phoneShutterstock

Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

Waterfall

Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.

shutterstock_173593805

Google’s machine learning ad tool goes live

Auto Ads scan pages to make decisions on formats, placements and ad volume.

shutterstock_173593805

Reaction to Google’s ad block research debacle

Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.

GoogleBlock

Canadian publishers are ready for new Chrome blockers

Google says sites seem prepared to make experiences better for readers, not just to get a passing grade.

WiredAMP

Google unveils AMP Stories with publisher partners

Publishers are testing the (so far) ad-free format that competes with Snapchat and Instagram’s products.

Internet TV Shutterstock

CRTC seeks input from digital giants

The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.

googleShutterstock

Google’s ad revenues are up, but so are its costs

Traffic acquisition is taking a bigger bite out revenues as the online giant pays out more to its Network partners.

loganpaul1

Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

Echo-1

The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

SGeremia

Sabrina Geremia: Working with the impatience of consumers

Google Canada’s country manager says digital consumers want things now — whether it’s info on real estate or the best toothbrush.

DeRozan Cropped

Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

shutterstock_173593805

Google wants publishers to have more info

The Insights Engine Project seeks to provide both audience and competitive data.