Articles Tagged ‘Greg McLelland’

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Are advertisers ‘falling’ back in love with TV?

All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?

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Corus signs with Sharethrough for branded content

The deal is the evolution of in-house testing by the media company.

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Upfronts 2016: Corus focuses on scale, data, Joel McHale

The newly merged broadcaster officially unveiled its programming and advertising pitch to buyers and execs on Thursday night at Maple Leaf Gardens in Toronto.

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Corus signs linear up for programmatic

The media co has partnered with Visible World to give advertisers the ability to programmatically plan, buy and manage campaigns for its linear channels.

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Corus unveils new brand, leadership team

Mario Cecchini and Christine Shipton are leaving the company as part of leadership changes as the deal to acquire Shaw Media closes today.

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Shaw Media pulls back the curtain on set-top box data

SVP of sales Greg McLelland took to the FFWD Ad Week stage to share findings from the media co’s testing to date.

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Shaw Media partners with Moat

The deal will boost transparency for Shaw Media clients and provide increased viewability data.

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Upfronts 2015: Shaw cozies up to advertisers

Advertisers’ demand for ROI has the media co including clients at the early stages of show development.

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Shaw Media and Yellow Pages Group partner for new ad opps

The deal includes show-specific overlays inserted into programs on HGTV Canada and Food Network Canada.

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TSN and Global partner to sell The Masters

Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.

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Shaw partners with CIBC on Income Property

The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.