Articles Tagged ‘Grey Cup’

GreyCup2017

Grey Cup tops the ratings: Numeris

Plus, The Indian Detective enters the top-five.

Argos Snow

Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.

GreyCup2017

Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

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Grey Cup lines up its sponsors

Brands returning to the action include Nissan, Shaw and more.

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

Junior Turner, Travon Van

CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

GreyCupHenryBurris

Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

diveNetworkGreyCup

Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

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CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.

rosanneCaron

ICYMI: Rosanne Caron to be awarded, Bell Media’s foray into theatre

In case you missed it: Caron will be awarded at OOH Day, Bell Media is getting into live theatre and Tennis Canada has named a new CMO.

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CFL’s Grey Cup takes the week: Numeris

The CFL’s Grey Cup had the most average viewers for the week of Nov. 23 to 29.

greyCup2016

Grey Cup posts 2015 growth

How Shaw’s on-site activations fared in its first year as title sponsor, as overall ratings jumped.

tvShutterstock

ICYMI: Changes at CTV News, Twitter’s interactive GIFs

In case you missed it: CTV News’ Ottawa bureau chief is heading to the Globe, The Social is going to the Grey Cup and Twitter has added interactive GIFs.

Photo by Andrew Lahodynskyj

Toronto to host 2016 Grey Cup

The Canadian Football League is bringing its big event back to the city, with Shaw as the presenting sponsor.