Articles Tagged ‘Groupe V’

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People Moves: Groupe V creates new sales structure

Plus, SlimCut staffs up following post-acquisition demand.

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Who won Quebec’s election ratings race?

There were different network winners for English, French and national viewers.

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Groupe V taps into custom content to promote Rousseau

The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.

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Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

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How CRTC’s GLR decisions will affect broadcasters

Programs of national interest (PNI) expenditure for English-language broadcast groups will now be based on historical spend, up from 5% of revenues.

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Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

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People Moves: Chameleon Digital, Groupe V and more

A round-up of industry moves from new acquisitions roles to a collective of interns.

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Groupe V announces repositioning, puts advertisers in focus

The Quebec media group aims to provide a brand-friendly environment for advertisers.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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How Groupe V’s Danser campaign paid off

A new niche reality show is chasing diverse crowds through a mass campaign.

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Groupe V’s digital strategy for RPM

The popular TV show is expanding its footprint to an online magazine and auto listing site with eyes on the English market.

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Groupe V Media beefs up V’s weeknights

Stéphane Rousseau’s new late-night variety show is positioned as an alternative to news on TVA and SRC.

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People moves at UM, Telelatino and more

Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.

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People Moves: Joe Strolz’ new project and more

Plus, DAZN has tapped the CFL’s former comms leader to head PR.

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People Moves: AcuityAds, Groupe V and more

Blue Ant Media has also added a digital veteran to its sales team, while the former director of CJFE will oversee strategy at Vice Canada.