Articles Tagged ‘Groupe V’

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Bell Media to acquire V, Noovo

The deal marks Bell Media’s first move into French-language conventional TV and includes ownership of ad-supported VOD Noovo.ca.

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Groupe V targets women with new specialty offering

The Quebec-based broadcaster has partnered with Lagardère Group to bring the Elle brand to TV.

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Groupe V to rebrand MusiquePlus

EVP Dimitri Gourdin admits that subscription music channels are ‘no longer relevant’ in 2019, and it’s time for a change.

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How Groupe V doubled Max’s audience share in two years

The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.

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People Moves: Groupe V creates new sales structure

Plus, SlimCut staffs up following post-acquisition demand.

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Who won Quebec’s election ratings race?

There were different network winners for English, French and national viewers.

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Groupe V taps into custom content to promote Rousseau

The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.

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Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

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How CRTC’s GLR decisions will affect broadcasters

Programs of national interest (PNI) expenditure for English-language broadcast groups will now be based on historical spend, up from 5% of revenues.

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Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

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People Moves: Chameleon Digital, Groupe V and more

A round-up of industry moves from new acquisitions roles to a collective of interns.

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Groupe V announces repositioning, puts advertisers in focus

The Quebec media group aims to provide a brand-friendly environment for advertisers.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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How Groupe V’s Danser campaign paid off

A new niche reality show is chasing diverse crowds through a mass campaign.

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Groupe V’s digital strategy for RPM

The popular TV show is expanding its footprint to an online magazine and auto listing site with eyes on the English market.