Articles Tagged ‘Havas Media’

Alex P

Alexandra Panousis joins Havas as president of media

The former Starcom CEO will focus on steering the agency’s media efforts while also driving collaboration.

BookForMen1

The Book For Men opens up its back cover for ads

Sales director Kyle Bodnarchuk said there is still a market for print with luxury advertisers.

sarahRichardson

Wayfair, Volvo go ‘off the grid’ with Corus

The brands have signed on as partners for Sarah Off the Grid, which follows HGTV host Sarah Richardson as she designs and builds her own family home in the country.

peterMears

Peter Mears named global COO at Havas

He moves over from Initiative to take on the newly created role.

mobileShutterstock

Havas selects Addictive Mobility as preferred mobile partner

The mobile company was picked following a review of the agency’s vendors.

havasOpenHouse2017

Havas Media Canada awards partners at open house

GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.

radioShutterstock

ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.

In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.

volvo media city havas

Spotted! Volvo goes 3D

The car company’s tech-heavy new vehicle is brought to market with an experimental 3D activation on screens that doesn’t require viewers to put on specs.

Picture 20 - DSC01953

TTC spreads Emirates’ wings

The U.A.E.-based airline has chosen to wrap its message around the newest line of TTC trains to create awareness around its extensive route network.

volvo ad

Volvo rolls out custom pre-roll campaign

Creative, media and tech collaborated to reach the Swedish car company’s target market through a creative YouTube campaign.

Maura

SXSW: Where the ‘S’ stands for sticky

CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).

nTVxqypnb9uMBpqARwgWZTjjNda7K-NsCxXzApUMWP4,P6-M0JuOXoH-dSxtRP3NVj479sMHigMdlkugplXJut0

SXSW: Moving branded content to the next level

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.