Articles Tagged ‘Havas Media’

sarahRichardson

Wayfair, Volvo go ‘off the grid’ with Corus

The brands have signed on as partners for Sarah Off the Grid, which follows HGTV host Sarah Richardson as she designs and builds her own family home in the country.

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Peter Mears named global COO at Havas

He moves over from Initiative to take on the newly created role.

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Havas selects Addictive Mobility as preferred mobile partner

The mobile company was picked following a review of the agency’s vendors.

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Havas Media Canada awards partners at open house

GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.

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ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.

In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.

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Spotted! Volvo goes 3D

The car company’s tech-heavy new vehicle is brought to market with an experimental 3D activation on screens that doesn’t require viewers to put on specs.

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TTC spreads Emirates’ wings

The U.A.E.-based airline has chosen to wrap its message around the newest line of TTC trains to create awareness around its extensive route network.

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Volvo rolls out custom pre-roll campaign

Creative, media and tech collaborated to reach the Swedish car company’s target market through a creative YouTube campaign.

Maura

SXSW: Where the ‘S’ stands for sticky

CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).

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SXSW: Moving branded content to the next level

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.

Maura

SXSW: the angel and the devil of data

Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.

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Havas consolidates Canadian agencies

Helen Pak, the former head of Facebook Canada’s Creative Shop, returns to the agency world to lead the newly formed Havas Worldwide Canada.

Maura

Havas Media adds a VP

The agency has hired Maura Hanley to the role, making her part of the executive team.

KevinJohnson

Kevin Johnson moves to MediaCom

Johnson is joining the c-suite at MediaCom, with Viki Alincy also moving to a new role at the GroupM agency.