Articles Tagged ‘Havas’

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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Havas staffs up in accounts and tech

Mike Cortiula will manage buying for Reckitt Benckiser, while Jonathan Dick will lead programmatic efforts.

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ICYMI: An unconventional win for Mindshare

Plus, the AdClub taps Canada’s youngest talent.

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Havas adds new VP of digital

Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.

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The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

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Tom Olesinski steps down at Havas Media

The move will see media president Alex Panousis become the executive lead for the media group, reporting to president Lisa Evia in Chicago.

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CES 2019 perspectives: Havas

Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Alex Panousis on attrition, education and future-proofing

The Havas Media president wants to ensure the media industry goes into the future learning from mistakes.

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Spotted! Philips Hue finds a home at Toronto Eaton Centre pop-up

The smart home features the brand’s connected lights and puts a spotlight on other Amazon-compatable devices.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

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The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.