Articles Tagged ‘Havas’

strategyJuly17-170

Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

Copied from strategy - strategyJuly17-183

The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

Alex P

Alexandra Panousis joins Havas as president of media

The former Starcom CEO will focus on steering the agency’s media efforts while also driving collaboration.

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Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?

airFranceTV

Air France signs with TIFF

The airline is looking to increase its presence in the Toronto market by strengthening its association with film.

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Peter Mears named global COO at Havas

He moves over from Initiative to take on the newly created role.

canadianWomensFoundationOct2016

Letting young girls choose the message

The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.

Reese spreads

Spotted! Reese spreads out across Toronto

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.

elleCanadashopping

Elle Canada gets shopping with Dior

Consumers are encouraged to click-to-buy in a new series of videos.

Copied from strategy - tourette syndrome

AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

Globalcurrency

One by AOL’s new global partner

The company has signed with Havas’ global trading desk Affiperf.

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Evian brings back the babies

The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.

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Danone relaunches Silhouette

The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.

SVNG-Wednesday

Durex spices up the end of the Mayan Calendar

The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.