Articles Tagged ‘Havas’

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Letting young girls choose the message

The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.

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Spotted! Reese spreads out across Toronto

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.

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Elle Canada gets shopping with Dior

Consumers are encouraged to click-to-buy in a new series of videos.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

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One by AOL’s new global partner

The company has signed with Havas’ global trading desk Affiperf.

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Evian brings back the babies

The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.

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Danone relaunches Silhouette

The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.

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Durex spices up the end of the Mayan Calendar

The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.

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Euro RSCG Worldwide network rebranded as Havas Worldwide

The Toronto office is part of the rebrand, which doesn’t affect leadership at the group of agencies.

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Chris Williams named IAB Canada president

The former Media Contacts managing director and SVP takes over from Paula Gignac next week.