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Articles Tagged ‘header bidding’

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Google gets into header bidding

The tech giant’s new Exchange Bidding allows exchanges to bid on inventory in advanced auctions, which it says increases transparency for publishers.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?