Articles Tagged ‘HGTV’

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ICYMI: New CBC comedy, TwentyTen Group taps new leader

In case you missed it: The CBC has commissioned a new comedy from the creators of Trailer Park Boys, TwentyTen Group has promoted Bill Cooper and Westworld posts a record-breaking premiere.


HGTV ushers in record brand partners

The four returning and five new partners also include more digital activations than the network has previously done.

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HGTV sets Scott and Bryan up on Sunday nights

HGTV has set a premiere date and mini-programming block for new series from two of its stars, Scott McGillivray and Bryan Baeumler.


How HGTV set its ‘Home’ on a winning course

Corus executive John MacDonald on the email marketing-heavy pre-launch campaign that has led to big numbers for Home to Win.


Brands on board to deck out HGTV home project

The multiplatform series, Home to Win will have Toyota, Leon’s and Benjamin Moore products integrated into its TV and web programming.

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Fall TV: Global TV’s demo-targeting pays off

Reading the season’s tea leaves with Christine Shipton, who argues the new TV landscape calls for a look beyond overall AMA.


Upfronts 2015: Shaw cozies up to advertisers

Advertisers’ demand for ROI has the media co including clients at the early stages of show development.


Brands key focus of planning for new HGTV show

Calling the format “branded content on steroids,” the show will bring HGTVs roster of hosts into one new production for The House that HGTV Built.


Ikea brings the kitchen sink to HGTV show

The furniture brand is leveraging its sponsorship of Open House Overhaul to promote its new kitchen system.


Shaw Media’s plans for three new shows

At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.


Small businesses we’d tune in for

On the heels of shows like Timber Kings and Pawn Stars, we break down who else has reality show potential.


HGTV’s Timber Kings premieres to timeslot win

The new factual series, targeting a new demo for the net, debuted Jan. 5 to a specialty win in the 10 p.m. timeslot.

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Specialty TV’s survival plan

Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.


Comic-Con Blog: TV comes alive on the streets of San Diego

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.

Jason Abrams and Kristen Cook of HGTV's Scoring the Deal.

HGTV unveils summer schedule

The Shaw Media specialty’s lineup is anchored by new series like Scoring The Deal with real estate agent Jason Abrams (pictured) and returning shows like House Hunters.