Articles Tagged ‘HGTV’

homeToWin

Brands on board to deck out HGTV home project

The multiplatform series, Home to Win will have Toyota, Leon’s and Benjamin Moore products integrated into its TV and web programming.

Copied from Playback - Christine Shipton

Fall TV: Global TV’s demo-targeting pays off

Reading the season’s tea leaves with Christine Shipton, who argues the new TV landscape calls for a look beyond overall AMA.

Shaw

Upfronts 2015: Shaw cozies up to advertisers

Advertisers’ demand for ROI has the media co including clients at the early stages of show development.

homebuildShutterstock

Brands key focus of planning for new HGTV show

Calling the format “branded content on steroids,” the show will bring HGTVs roster of hosts into one new production for The House that HGTV Built.

OHO_183

Ikea brings the kitchen sink to HGTV show

The furniture brand is leveraging its sponsorship of Open House Overhaul to promote its new kitchen system.

AnneMarieSpurr

Shaw Media’s plans for three new shows

At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.

TimberKings

Small businesses we’d tune in for

On the heels of shows like Timber Kings and Pawn Stars, we break down who else has reality show potential.

TimberKings

HGTV’s Timber Kings premieres to timeslot win

The new factual series, targeting a new demo for the net, debuted Jan. 5 to a specialty win in the 10 p.m. timeslot.

Copied from strategy - Yonge and Dundas Tower

Specialty TV’s survival plan

Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.

walkingdead

Comic-Con Blog: TV comes alive on the streets of San Diego

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.