Articles Tagged ‘Hot Wheels’

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Spotted! Mattel mixes shopping and play

The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.

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Spotted! Hot Wheels launches a Twitter vending machine

The Mattel brand partnered with Chevrolet to get small copies of its new Camaro into the hands of consumers at the Canadian International Auto Show.

MATTEL CANADA, INC. - Mattel and Walmart Canada Revolutionize

Spotted! Walmart and Mattel take window shopping up a notch

The retailer and toy brand have launched a QR code-based shopping wall in Toronto.

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Scouts Canada gets back on the radar with Hot Wheels

The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.