Articles Tagged ‘IAB Canada’

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Content in context: Takeaways on data’s role

Industry experts weighed in on what advertisers, publishers and agencies need to know.

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The risk, the grey areas and the blame: Brand safety in 2019

IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.

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Three truths about talent from the IAB

The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?

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Sonia Carreno on safety, supply and solving problems

The president of IAB Canada says that as consumers learn more about the ad industry, advertisers will have to stay on their toes.

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Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.

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Committee recommends opt-in changes for PIPEDA

Industry groups are poring over 19 proposed changes to online privacy and data collection rules.

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A GDPR primer for Canadian publishers and brands

If your web or mobile site tracks European consumers, the EU’s new regulations – and its steep fines – apply to you.

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44% of Canadian advertisers report brand safety issues: survey

IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.

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ACA, IAB echo media warnings over food ad regulation

Industry groups predict an exodus of media dollars if current food advertising proposals remain unchanged.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.