Articles Tagged ‘IAB Canada’

gilles-lambert-8649

Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

priscilla-du-preez-156157

IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

youTubeShutterstock

YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

mobilePhonesShutterstock

The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety

The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.

randall

IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

shutterstock_262335101

What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

mobileShutterstock

Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

mobileShutterstock

IAB talks fraud, accountability and chicken nuggets

The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.

mobileShutterstock

Will subscriptions curb ad-blocker use?

Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.

ClaudeGalipeau

Blog: Big data now rules the ad world

Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.

Copied from Playback - Copied from Media in Canada - canadianMoneyShutterstock

Digital ad spend overshoots predictions

According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.

Facebook fights ad blockers

Facebook goes on offensive with ad blockers

“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.

Chris Williams 2016

Chris Williams joins the ACA

The former president of IAB Canada lands a VP role with the industry body, as it evolves its digital mission.

mobileShutterstock

Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

Copied from strategy - fraud

WFA releases ad-fraud guidelines

The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.