Articles Tagged ‘IAB Canada’

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.

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Committee recommends opt-in changes for PIPEDA

Industry groups are poring over 19 proposed changes to online privacy and data collection rules.

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A GDPR primer for Canadian publishers and brands

If your web or mobile site tracks European consumers, the EU’s new regulations – and its steep fines – apply to you.

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44% of Canadian advertisers report brand safety issues: survey

IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.

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ACA, IAB echo media warnings over food ad regulation

Industry groups predict an exodus of media dollars if current food advertising proposals remain unchanged.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

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YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

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The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety

The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.