Articles Tagged ‘IAB Canada’

adblocking

The state of the Canadian ad-blocking union

A new report from IAB Canada details the software’s penetration across the country.

Photo: A screen capture of the results page of the new tool.

IAB launches fee transparency calculator

The industry body has introduced a programmatic fee-transparency tool in the U.S., with IAB Canada working to adapt it to markets here.

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IAB works to demystify ad blocking, launches primer

The industry body is responding to the issue by increasing its industry education program and launching a new detection tool.

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Videology launches next stage in viewability measurement

The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.

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ICYMI: New chair at IAB Canada, Songza’s last tune

In case you missed it: IAB Canada has named a new chair, Songza is folding into Google and Duncan Fulton won big at the CMAs.

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How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.

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The IAB leans in on ad blocking

The New York-based organization has introduced the L.E.A.N. Ads program to start addressing the advertising industry’s formidable foe.

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Will ad-blocking on Apple curb display ad dependence?

Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.

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SlimCut Media moves towards completed views

IAB Canada president Sonia Carreno weighs-in on the value of cost-per-completed-views, as the media co introduces it to its private marketplace clients.

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You just missed the year of mobile: IAB Canada

Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.

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Paula Festas joins Postmedia

Two of Pelmorex Media’s senior sales team will be moving over to Postmedia in July.

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Juice Mobile makes push on 100% viewability for mobile

The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.

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ComScore’s Industry Trust launches in Canada

The program is designed to allow more transparency between programmatic buyers and sellers, and is live in Canada starting May 1.

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Smartphone penetration reaches 68% in Canada

“We haven’t quite reached ubiquity, but we’re pretty close,” says Jeff Lancaster, CEO of study co-author Catalyst. “It’s a wake up call for Canadian brands.”

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What you need to know about the IAB’s new ad standards

Julie Ford, VP operations at the organization, highlights changes in its guidelines for online, tablet and mobile.