Articles Tagged ‘IAB Canada’


Develop creative on HTML5: IAB Canada

Citing data showing 20% of web page views coming from mobile devices, the bureau “insists” agencies move away from Flash to develop mobile-compatible advertising.

Chris Williams, IAB Canada President - headshot July 2012

Associations reflect on 2013: IAB Canada

President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.

Joe Strolz

Joe Strolz named IAB Canada’s chairman of the board

The new AOL Canada general manager has been named to the post, as it unveils its 2014-2015 board.

Copied from Playback - ipad2

Canadian online ad revenue exceeds $3 billion in 2012: study

The IAB’s Canadian Internet Advertising Revenue Survey projects that revenues will reach $3.36 billion by the end of 2013, with mobile seeing 50% growth.


IAB Canada updates terms and conditions

The industry organization has released the new document following a year of meetings and negotiations.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.


TubeMogul eyes digital video measurement standards

Grant le Riche, the company’s Canadian managing director talks to MiC about Open Video View, a new tool to measure the viewability of online video.

Brent Bernie

Brent Bernie on the future of analytics

At IAB Canada’s MIXX Conference, the comScore president said there must be a new measurement model that incorporates online and offline media.


Digital advertising shows steady growth: reports

Kantar Media’s Jon Swallen (pictured) and comScore’s Bryan Segal discuss trends in display advertising based on studies prepared for IAB Canada.

Adam Kardash

Breaking down Canada’s Anti-Spam Legislation

At an IAB Canada event, Heenan Blaikie’s Adam Kardash talked to MiC about how the new regulations could change the way advertisers and brands communicate with consumers online.

Chris Williams, IAB Canada President - headshot July 2012

Column: Digital ad measurement in 2013

IAB Canada president Chris Williams on how the Canadian industry can improve online data.


Time spent online to reach TV levels by 2014: Study

The IAB’s latest Canadian Media Usage Trends Study presented by PHD’s Rob Young, shows continued growth in the digital sphere, while other media remain steady or decline.


On the MiC: Tom Fotheringham

The OMD director of digital solutions on digital trends and what he will be covering at Friday’s IAB Canada Mixx conference.


#Changethemodel: TVB’s Theresa Treutler talks ratings

The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.

Chris Williams, IAB Canada President - headshot July 2012

#Changethemodel: Chris Williams on TV ad measurement

The IAB president shares his take what needs to change in the digital television industry in Canada.