Articles Tagged ‘IAB’

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IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Blog: It’s time to turn on the lights

ACA’s VP Digital, Chris Williams, on the questions advertisers must ask themselves about their digital media supply chain.

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Scrolling ads beat expandable for young males: IAB

The organization found that scrollable units resulted in higher awareness and intent than expandable ones, according to the new research.

Photo: A screen capture of the results page of the new tool.

IAB launches fee transparency calculator

The industry body has introduced a programmatic fee-transparency tool in the U.S., with IAB Canada working to adapt it to markets here.

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IAB works to demystify ad blocking, launches primer

The industry body is responding to the issue by increasing its industry education program and launching a new detection tool.

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Yahoo Canada sites to trigger ads based on real-time events

Advertisers looking to reach consumers on the online media company’s portfolio of sites can now run adaptable campaigns across platforms.

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All that unfolded in the digital space in 2015

IAB Canada’s Sonia Carreno does a year-end wrap taking stock of the its main happenings.

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IAB Tech Lab updates VAST tracking template

Keeping long-form digital video content in mind, the independent, IAB-related body has announced an update to its measurement template at the Ad Ops summit.

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The IAB leans in on ad blocking

The New York-based organization has introduced the L.E.A.N. Ads program to start addressing the advertising industry’s formidable foe.

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Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

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Building a magic fraud-free kingdom

Some argue that containing fraud isn’t so hard if the industry seals access points in its supply chain.

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Knee-deep in viewability measurement

IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.