Articles Tagged ‘Ian MacLean’

tvShutterstock

Working group required for set-top box measurement: CRTC

When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - red tv

Set-top box measurement is good for business: blog

Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.

IanMacLean

It’s time to press play on commercializing VOD: blog

Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.