Articles Tagged ‘Ignition Factory’

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Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

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Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

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Next-gen media trends to track

From photo-luminescent OOH displays to cameras that talk, Nick Barbuto, managing director of OMD’s Ignition Factory, has the latest innovations in the space.

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The potential for podcasts

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.

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Next-gen media trends to track

From the newest robots to making data actionable, Nick Barbuto, managing director of OMD’s Ignition Factory, has the five latest innovations in the space.

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MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.

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Can streaming services hit a high note?

OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.

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OMD hires Barbuto for new launch

The agency is bringing Ignition Factory to Canada, with Nick Barbuto and Sean Dixon leading the new launch from its Toronto office.