Articles Tagged ‘IKEA’

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The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

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Spotted! A transit shelter that keeps you warm

Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.

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ICYMI: IKEA stays in the Jungle, Toronto Fashion Week shuts down

In case you missed it: IKEA splits its global media account between Dentsu and GroupM, Toronto Fashion Week shuts down and mobile ad completion rates on the rise on Tube Mogul.

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Ikea helps clear the air

The company is letting people build and send custom ads to those they share a bathroom with.

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Ikea brings the kitchen sink to HGTV show

The furniture brand is leveraging its sponsorship of Open House Overhaul to promote its new kitchen system.

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Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.

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Ikea goes mass to get personal

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.

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Jungle Media announces Quebec expansion

The media agency’s new Montreal office will be run by Danick Archambault.

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Ikea promotes its pages

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.

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OMD tops the Gunn Report

The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.

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Ikea plays with its food

The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.

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Spotted! Ikea gives a street peek

The furniture co has placed street-level boxes filled with pages from its catalogue for Canadians to peruse this week.

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Leo Burnett wins a Bronze Lion at Cannes in Media

Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.

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BBDO and Lowe Roche win Bronze Lions at Cannes

Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.

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Subway apartments and travelling libraries: MiC’s Global Tour

Joe Donaldson at Pattison talks to MiC about this week’s brand executions in commuter stations across the world.