Articles Tagged ‘Index Exchange’

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Index Exchange’s Casale on senior hires and hosting an ad tech hackathon

The tech company and ad exchange has nabbed Melissa Gallo from the IAB, amongst other new additions.

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IAB talks fraud, accountability and chicken nuggets

The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.

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Index Exchange bolsters product team

The company has brought Drew Bradstock over from Google as SVP of product.

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Bell Media launches private programmatic marketplace

The media co has partnered with Index Exchange for the launch, which will see its video inventory available programmatically for the first time.

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CBC goes all-in on programmatic

The pubcaster is making all of its display inventory available through programmatic buying in partnership with Index Exchange.

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Building a magic fraud-free kingdom

Some argue that containing fraud isn’t so hard if the industry seals access points in its supply chain.

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Partnerships the way forward for industry: panel

Agency heads, clients and analytics experts agreed that collaboration on digital is the way forward, at the ACA conference yesterday.

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Casale Media rebrands as Index Exchange

Programmatic has changed the focus of the company to become a technology provider, says new president Andrew Casale.

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Programmatic video is just hitting its stride: Jeffrey

Next year will see an increase in programmatic buying and fraud exposure online, says Brad Jeffrey, platform services manager at Index Exchange.