Articles Tagged ‘influencers’

tom-sodoge-59546-unsplash-623x350

Unilever CMO adds influencers to the ad fraud conversation

The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

jonathanDavids

Building a successful influencer affiliate program: column

Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.

social media

Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.

Desktop

Sponsored posts on the rise for influencers: study

A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.