Articles Tagged ‘Initiative’

strategyJuly17-170

Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

Copied from strategy - strategyJuly17-183

The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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What behaviours are Canadian Facebook users changing? (study)

Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.

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Wendy’s makes a move for the mobile wallet

The QSR is the first in Canada to pair with Snapchat on its new ad functionality.

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MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

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Initiative jumps around Yonge-Dundas with CBC

A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.

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Initiative adds VP of partnerships to leadership team

Emily Douglas takes on the newly created role after eight years with Touché Toronto.

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RBC enters into three-year Corus partnership

The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.

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Ad Week: How should media agencies adopt AI?

A panel of experts discuss the benefits of embracing the little things and finding the right partnerships.