Articles Tagged ‘Initiative’

RT-7

MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

image031

Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

IMG_2345

Initiative jumps around Yonge-Dundas with CBC

A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.

Emily-Douglas-1

Initiative adds VP of partnerships to leadership team

Emily Douglas takes on the newly created role after eight years with Touché Toronto.

Bryan Inc

RBC enters into three-year Corus partnership

The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.

Copied from strategy - Screen Shot 2017-09-27 at 8.22.05 AM

Ad Week: How should media agencies adopt AI?

A panel of experts discuss the benefits of embracing the little things and finding the right partnerships.

For print-Media GOLD with Harvey Carroll

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

peterMears

Peter Mears named global COO at Havas

He moves over from Initiative to take on the newly created role.

DFC - Milk Glass TSA-2439-lo[1]

Spotted! Dairy Farmers hit the slopes

As part of its broader campaign to reposition milk as a refreshing drink for men 25 to 54, the Dairy Farmers of Canada have taken over a Toronto bus shelter.

melanieSmith

Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

sarahIvey

Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.