Articles Tagged ‘Initiative’

sarahIvey

Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.

dairyFarmersOfCanadaUnionStation

Spotted! Dairy Farmers of Canada create OOH waterworks

The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.

mattRamella

Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.

Harvey

2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.

darrenHardeman

Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

Back to School

How families prep for back-to-school budgets

Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.

Mat Baxter

Initiative names Mat Baxter global CEO

Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.

dairyFarmersCanadaMoon

Ads you’ll want to sleep through

The Dairy Farmers of Canada has launched a campaign targeting moments of the week when Canadians are most likely to be tired.

Nish_Shah_1

Initiative hires Nish Shah

The marketing exec is the agency’s new VP of strategy.

metroDairyFarmers

Dairy Farmers of Canada brings its product to the streets

The national organization has partnered with Metro to create street-side milk cartons as part of its latest campaign.

h&mHome

H&M paves a path to its new flagship

Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.

angieMatchett

Initiative adds a director

Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.

Helen Galanis

Helen Galanis to head Initiative

The former Rogers executive takes over as president of the agency, following the folding of m2 into the company.

money, Canada

m2 merges with Initiative

With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.