Articles Tagged ‘Instagram’


ICYMI: Four new originals from Corus

Plus, Instagram changes its feed (again) and Birks partners with a mobile app to grow in the Chinese market.

Instagram albums

Instagram’s shoppable posts go live in Canada

The new format allows brands and retailers to insert more actions into posts.

Hopper Stories

Instagram gives brands longer Stories

Advertisers can now add up to three stories, giving users 45 seconds of content.

Instagram albums

Ad-rich venues top annual Most Instagrammed list

The social platform’s year-end data suggests a second life for ads on rink boards.


ICYMI: Instagram expands branded content tool

Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.

Hopper Stories

How Hopper’s Stories strategy paid off

Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.


ICYMI: A big move in Montreal for Publicis

Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.


Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.

printing press

ICYMI: Ad fires back over CRTC appeal

In case you missed it: Postmedia will use the money from its sold printing facility to pay down debt, Instagram Stories releases usage stats one year in and Will & Grace get more episodes.


Blog: The rise of Instagram Stories

Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

Camera masks

Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

buzzfeed newfronts

ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.