Articles Tagged ‘Instagram’

Hopper Stories

How Hopper’s Stories strategy paid off

Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.

6300ParcMontreal

ICYMI: A big move in Montreal for Publicis

Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

Drake

Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.

printing press

ICYMI: Ad fires back over CRTC appeal

In case you missed it: Postmedia will use the money from its sold printing facility to pay down debt, Instagram Stories releases usage stats one year in and Will & Grace get more episodes.

jonathanDavids

Blog: The rise of Instagram Stories

Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

Camera masks

Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

buzzfeed newfronts

ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.

Copied from strategy - Oikos

Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

Instagram albums

ICYMI: Instagram adds carousel post options, and the (YouTube) Oscar goes to…

In case you missed it: Instagram updates its platform, YouTube’s second annual Oscars trailer ranking, FX and City’s mid-season premiere dates and more.

letterkennyStPatricksDay

ICYMI: Letterkenny to ring in St. Paddy’s, Instagram Live goes all-out in Canada

In case you missed it: New Letterkenny special coming to Crave, Edelman’s Saeed Zaman has joined Sandbox and Canadian Instagrammers can now record live video.

Instagramfood

Instagram unveils Snapchat-esque Stories ad unit

Facebook has brought ads and measurement insights to the disappearing content feature.

Facebook camera

ICYMI: Facebook and Instagram get ‘snappy,’ Canada’s smallest TV station closes

In case you missed it: Instagram and Facebook have added new camera options including live streaming and facial filters, CJBN in Kenora will close in January and Bonnie Hillman has been named chair of SMCC.