Articles Tagged ‘IPG Mediabrands’

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AB InBev launches global review with eye on consolidation

The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.

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IPG Mediabrands adds chief data and marketing tech officer

Arun Kumar moves to the global role from his most recent position as global president of Cadreon.

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Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.

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Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

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Mediabrands gets social with new division

Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.

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IPG Mediabrands predicts ad spend to slow in 2017

While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.

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Matt Sallis joins Reprise Media

The former Catalyst Canada VP has joined the company as managing director.

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Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.

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Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.

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Initiative Canada adds to senior client team

The agency has hired Noah Vardon as VP, client business partner.

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Initiative names Mat Baxter global CEO

Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.

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The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.