Articles Tagged ‘IPG Mediabrands’

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Data Dive: Home is where the videos are viewed

IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.

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Radio check-in: buyers’ analyses

Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.

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H&M paves a path to its new flagship

Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.

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Data dive: How South Asian and Chinese Canadians view brands

New data on how to target the tech-savvy growing audience segments from IPG Mediabrands.

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Initiative adds a director

Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.

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Data dive: Canada’s digital-print divides

Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.

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2015 in review: Major moves that reshaped the media business

Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.

Team Touché! toasting another year

Photo Gallery: Agencies bid adieu to 2015

Masquerade balls and burlesque nights: flip through this album to see how Starcom Mediavest, Dentsu Aegis, Touche! and IPG Mediabrands celebrated the end of 2015.

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m2 merges with Initiative

With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.

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GroupM, IPG downgrade ad revenue growth estimates for 2016

Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.