Articles Tagged ‘IPG Mediabrands’

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Mediabrands gets social with new division

Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.

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IPG Mediabrands predicts ad spend to slow in 2017

While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.

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Matt Sallis joins Reprise Media

The former Catalyst Canada VP has joined the company as managing director.

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Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.

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Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.

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Initiative Canada adds to senior client team

The agency has hired Noah Vardon as VP, client business partner.

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Initiative names Mat Baxter global CEO

Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.

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The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

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ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.

In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.

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CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Erin Rahn, Jordan Brooks back at Cadreon

Both have rejoined IPG’s ad tech unit in newly created roles.

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Data Dive: Home is where the videos are viewed

IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.