Articles Tagged ‘IPG Mediabrands’
AB InBev launches global review with eye on consolidation
The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.
IPG Mediabrands adds chief data and marketing tech officer
Arun Kumar moves to the global role from his most recent position as global president of Cadreon.
Former Initiative exec targets senior leadership gap with new launch
Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.
CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
Mediabrands gets social with new division
Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
IPG Mediabrands predicts ad spend to slow in 2017
While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.
Matt Sallis joins Reprise Media
The former Catalyst Canada VP has joined the company as managing director.
Matt Ramella promoted at IPG
The digital VP joins the Canadian executive leadership team in his new role.
Spotted! Netflix flaunts Escobar’s millions
The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.
Initiative Canada adds to senior client team
The agency has hired Noah Vardon as VP, client business partner.
Initiative names Mat Baxter global CEO
Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.