Articles Tagged ‘IPG Mediabrands’


Data Dive: Search is key for Black Friday and Cyber Monday

According to new research from IPG Mediabrands, search is the main source of consumer information for both days.


Peter Mears upped to global role at Initiative

The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.


How Sherman’s experts fit into IPG

CEOs of Media Experts and IPG Mediabrands on the deal around one of the last big independent media agencies in Canada.


Data Dive: Conservatives top TV spend

Over half of all election TV spots were attack ads, with the majority being the Conservatives denouncing Trudeau, according to an IPG Mediabrands report.


M2 adds to digital team

The agency has hired a new director and promoted two others in the division.


Programmatic’s $14 billion year

Global programmatic spend is expected to grow 49% from last year, and display is still outpacing video in Canada, according to a Magna Global report.


Darren Hardeman moves to M2

The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.

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Data Dive: The building buzz around the Blue Jays

Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.


IPG Mediabrands partners to build Cadreon

The media co has announced a deal with programmatic marketing platform Rocket Fuel.

Pan Am Games, Toronto, summer, fireworks

Data Dive: Pan Am Games get Canadians talking

According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.