Articles Tagged ‘IPG Mediabrands’



Upfronts 2015: Is bigger better?

DigitalTelevision

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.



Data Dive: Millennial moms want to connect

Research

New research from IPG Mediabrands shows the difference between millennial moms and non-parent millennials.



Data Dive: Does TV make you hungry?

Research

New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.



Data Dive: Where is your target spending their media time?

Research

New data from IPG Mediabrands breaks down the media habits of different age groups.



Data Dive: Do Canadians still ‘like’ Facebook?

Research

IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.



New VPs added at UM

People Moves

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.



Data Dive: How to target millennials

Research

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.



Data Dive: The year’s most-tweeted events

Research

How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.



Has radio buying lost its personal touch?

Radio

MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.