Articles Tagged ‘IPG Mediabrands’
Sally Preston joins the IPG Mediabrands division from her most recent role as publisher at Time Inc.
Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.
The IPG Mediabrands Canadian CEO talks challenges, opportunities and why so many people still use fax machines, following his first six months on the media side of the business.
According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.