Articles Tagged ‘IPG Mediabrands’



Data Dive: Buying into Black Friday and Cyber Monday

Research

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).



Don’t just do TV, do searchable TV: blog

blogsTelevision

Joseph McConellogue, managing director of Reprise Media, on why search could be just what your brand needs to boost the value on its TV buy.



Tomik ‘calls’ it at Rogers, as One Call marches on

People Moves

The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.



Where did the time go?

MobileResearch

In August, Canadians spent 100 hours on mobile devices. IPG Mediabrands’ infographic breaks down what they were doing.



Go mobile to reach an attentive audience: IPG study

DigitalResearch

New research from IPG Media Lab shows users on mobile devices that are commuting or in a store are most likely to pay attention to online advertising.



Data Dive: How Canadians interact with live events

DigitalResearchTelevision

IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.



Orion Capital hires publishing veteran as president

People Moves

Sally Preston joins the IPG Mediabrands division from her most recent role as publisher at Time Inc.



Data Dive: Reaching South Asian and Chinese Canadians

Research

Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.



Canadian campaigns missing the mark online: study

DigitalResearch

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.