Articles Tagged ‘IPG Mediabrands’

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People Moves: Astound, Triton and more

Plus, two new female CEOs on the global front.

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Graham Moysey on his new role at IPG

The media veteran is about to get his first taste of agency life.

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Graham Moysey replacing Harvey Carroll at IPG Mediabrands

The former head of international at AOL officially takes over as CEO Feb. 12.

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Media Experts makes its picks for mid-season hits

The IPG agency looks to The Launch, a nameless show and the Olympics as big winners.

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People moves at UM, Telelatino and more

Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.

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Penny Stevens to ‘semi-retire’ from Media Experts

EVP Robert Jenkyn will take over as president in 2018.

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Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

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Decoding attribution and marketing mix models: blog

Leith Higdon, director of analytics and insights at Mediabrands, with everything about the two that you wanted to ask but were too afraid to.

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UM adds VP of digital

Erica Kokiw has returned to Canada after five years in Australia.

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Peter Mears named global COO at Havas

He moves over from Initiative to take on the newly created role.