Articles Tagged ‘IPG Mediabrands’


Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.


Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.


Initiative Canada adds to senior client team

The agency has hired Noah Vardon as VP, client business partner.

Mat Baxter

Initiative names Mat Baxter global CEO

Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.


The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.


ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.

In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.


CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.


More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

Erin and Jordan

Erin Rahn, Jordan Brooks back at Cadreon

Both have rejoined IPG’s ad tech unit in newly created roles.


Data Dive: Home is where the videos are viewed

IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.


Radio check-in: buyers’ analyses

Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.


H&M paves a path to its new flagship

Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.


Data dive: How South Asian and Chinese Canadians view brands

New data on how to target the tech-savvy growing audience segments from IPG Mediabrands.


Initiative adds a director

Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.


Data dive: Canada’s digital-print divides

Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.