Articles Tagged ‘IPG Mediabrands’



Data Dive: Reaching South Asian and Chinese Canadians

Research

Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.



Canadian campaigns missing the mark online: study

DigitalResearch

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.



How beacons can beckon buyers

FeaturesMobile

PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.



What does Harvey Carroll think of working in media?

blogsPeople Moves

The IPG Mediabrands Canadian CEO talks challenges, opportunities and why so many people still use fax machines, following his first six months on the media side of the business.



Meet M2′s newest director

People Moves

Tracey Johnson comes to the agency from her latest role at Starcom MediaVest Group.



The analytics dilemma

DigitalMobileTelevision

A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.



Banner ads linked with lower brand favourability: study

Research

According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.



Social media’s impact on how we tell stories: Cannes blog

blogsSocial

The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.