Articles Tagged ‘IPG Mediabrands’

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Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

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UM bolsters staff on its Johnson & Johnson biz

Will Mulqueeney will now serve as VP, client business partner for the agency’s J3 unit.

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Initiative zeroes in on client needs with new VP

Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.

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Michael Ingemann on where programmatic goes from here

The new Cadreon Canada managing director talks viewability, data and what other media has potential to go programmatic.

Ingemann

Cadreon Canada ushers in new managing director

Hailing from Denmark, Michael Ingemann comes from a digital-focused background.

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Reprise launches digital auditing platform

The platform will look at user experience, discoverability and overall quality of digital properties.

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Graham Moysey on his first six months of agency life

The new IPG Mediabrands CEO on the group’s most recent acquisition, and why the industry should be ‘realistic’ about TV.

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IPG Mediabrands combines its digital media services

The company’s search, social and mobile services will all sit under the unified Reprise umbrella.

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Nathalie Dupont joins Media Experts

Dupont will take the TV reigns from industry veteran Carol Cummings.

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What behaviours are Canadian Facebook users changing? (study)

Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.