Articles Tagged ‘IPG Mediabrands’
Data Dive: Home is where the videos are viewed
IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.
Radio check-in: buyers’ analyses
Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.
H&M paves a path to its new flagship
Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.
Data dive: How South Asian and Chinese Canadians view brands
New data on how to target the tech-savvy growing audience segments from IPG Mediabrands.
Initiative adds a director
Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.
Data dive: Canada’s digital-print divides
Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.
2015 in review: Major moves that reshaped the media business
Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.
Photo Gallery: Agencies bid adieu to 2015
Masquerade balls and burlesque nights: flip through this album to see how Starcom Mediavest, Dentsu Aegis, Touche! and IPG Mediabrands celebrated the end of 2015.
m2 merges with Initiative
With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.
GroupM, IPG downgrade ad revenue growth estimates for 2016
Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.