Articles Tagged ‘IPG Mediabrands’

Will UM

People moves at UM, Telelatino and more

Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.

penny-robert

Penny Stevens to ‘semi-retire’ from Media Experts

EVP Robert Jenkyn will take over as president in 2018.

facebookWatch

Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

leithHigdon

Decoding attribution and marketing mix models: blog

Leith Higdon, director of analytics and insights at Mediabrands, with everything about the two that you wanted to ask but were too afraid to.

ericaKokiw

UM adds VP of digital

Erica Kokiw has returned to Canada after five years in Australia.

peterMears

Peter Mears named global COO at Havas

He moves over from Initiative to take on the newly created role.

digitalVideoShutterstock

Pre-roll offers more value for advertisers than social video: study

While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.

By: Gil C / Shutterstock.com

Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

melanieSmith

Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

beer stock photo

AB InBev launches global review with eye on consolidation

The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.

arunKumar

IPG Mediabrands adds chief data and marketing tech officer

Arun Kumar moves to the global role from his most recent position as global president of Cadreon.

sarahIvey

Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.