Articles Tagged ‘IPG Mediabrands’

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Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.

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Initiative Canada adds to senior client team

The agency has hired Noah Vardon as VP, client business partner.

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Initiative names Mat Baxter global CEO

Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.

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The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

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ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.

In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.

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CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Erin Rahn, Jordan Brooks back at Cadreon

Both have rejoined IPG’s ad tech unit in newly created roles.

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Data Dive: Home is where the videos are viewed

IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.

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Radio check-in: buyers’ analyses

Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.

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H&M paves a path to its new flagship

Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.

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Data dive: How South Asian and Chinese Canadians view brands

New data on how to target the tech-savvy growing audience segments from IPG Mediabrands.

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Initiative adds a director

Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.

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Data dive: Canada’s digital-print divides

Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.

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2015 in review: Major moves that reshaped the media business

Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.