Articles Tagged ‘IPG Mediabrands’

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Initiative adds a director

Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.

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Data dive: Canada’s digital-print divides

Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.

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2015 in review: Major moves that reshaped the media business

Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.

Team Touché! toasting another year

Photo Gallery: Agencies bid adieu to 2015

Masquerade balls and burlesque nights: flip through this album to see how Starcom Mediavest, Dentsu Aegis, Touche! and IPG Mediabrands celebrated the end of 2015.

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m2 merges with Initiative

With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.

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GroupM, IPG downgrade ad revenue growth estimates for 2016

Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.

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Data Dive: Search is key for Black Friday and Cyber Monday

According to new research from IPG Mediabrands, search is the main source of consumer information for both days.

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Peter Mears upped to global role at Initiative

The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.

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How Sherman’s experts fit into IPG

CEOs of Media Experts and IPG Mediabrands on the deal around one of the last big independent media agencies in Canada.

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Data Dive: Conservatives top TV spend

Over half of all election TV spots were attack ads, with the majority being the Conservatives denouncing Trudeau, according to an IPG Mediabrands report.