Articles Tagged ‘IPG Mediabrands’

How beacons can beckon buyers


PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.

What does Harvey Carroll think of working in media?

blogsPeople Moves

The IPG Mediabrands Canadian CEO talks challenges, opportunities and why so many people still use fax machines, following his first six months on the media side of the business.

Meet M2′s newest director

People Moves

Tracey Johnson comes to the agency from her latest role at Starcom MediaVest Group.

The analytics dilemma


A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.

Banner ads linked with lower brand favourability: study


According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.

Social media’s impact on how we tell stories: Cannes blog


The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.

Canada strikes out in Media at Cannes


Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.

M2 adds a new digital director

People Moves

Meir Vatagsky is joining the team from his most recent role at Mindshare, while Daryl Heroux has been promoted to director of communications strategies at the agency.

IPG Mediabrands hires North American COO

People Moves

Chris Loll joins the agency following 12 years with WPP.