Articles Tagged ‘IPG Mediabrands’
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
Mediabrands gets social with new division
Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
IPG Mediabrands predicts ad spend to slow in 2017
While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.
Matt Sallis joins Reprise Media
The former Catalyst Canada VP has joined the company as managing director.
Matt Ramella promoted at IPG
The digital VP joins the Canadian executive leadership team in his new role.
Spotted! Netflix flaunts Escobar’s millions
The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.
Initiative Canada adds to senior client team
The agency has hired Noah Vardon as VP, client business partner.
Initiative names Mat Baxter global CEO
Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.
ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.
In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.
CBS upfront 2016: equal parts comedy, drama
UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.
More comedy, fewer heroes: upfront wish list
The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.
Erin Rahn, Jordan Brooks back at Cadreon
Both have rejoined IPG’s ad tech unit in newly created roles.
Data Dive: Home is where the videos are viewed
IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.