Articles Tagged ‘IPG Mediabrands’



Digging into shifts in radio sales

Radio

Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.



Blog: 2D storytelling is so 2014

blogs

Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.



Cannes 2015: Canadians hit the beach

News

Executives on what they’re looking forward to most in France next week, and the work they think will win Lions.



Data Dive: Millennial dads are optimistic and informed

Research

According to new research from IPG Mediabrands, milliennial dads are more likely to research products online, but are often cynical about ads.



Blog: Moneyball for marketers

blogs

David Wright, analytics manager at IPG Mediabrands, on the oft-misunderstood world of econometrics and how it can optimize campaign planning.



IPG Mediabrands shuffles C-suite

People Moves

New CEO Henry Tajer has announced three executive moves aimed at setting change in motion across the network.



Upfronts 2015: Is bigger better?

Television

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.



Data Dive: Millennial moms want to connect

Research

New research from IPG Mediabrands shows the difference between millennial moms and non-parent millennials.



Data Dive: Does TV make you hungry?

Research

New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.



Data Dive: Where is your target spending their media time?

Research

New data from IPG Mediabrands breaks down the media habits of different age groups.