Articles Tagged ‘IPG Mediabrands’
Data Dive: Search is key for Black Friday and Cyber Monday
According to new research from IPG Mediabrands, search is the main source of consumer information for both days.
Peter Mears upped to global role at Initiative
The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.
How Sherman’s experts fit into IPG
CEOs of Media Experts and IPG Mediabrands on the deal around one of the last big independent media agencies in Canada.
Data Dive: Conservatives top TV spend
Over half of all election TV spots were attack ads, with the majority being the Conservatives denouncing Trudeau, according to an IPG Mediabrands report.
M2 adds to digital team
The agency has hired a new director and promoted two others in the division.
Programmatic’s $14 billion year
Global programmatic spend is expected to grow 49% from last year, and display is still outpacing video in Canada, according to a Magna Global report.
Darren Hardeman moves to M2
The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.
IPG Mediabrands partners to build Cadreon
The media co has announced a deal with programmatic marketing platform Rocket Fuel.