Articles Tagged ‘IPG Mediabrands’

stranger things scoops

Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.

Nicole Crop

Reprise creates new VP role

Nicole Simpson will focus on strengthening relationships between clients at Reprise and the rest of the Mediabrands family.

Weather

ICYMI: AccuWeather gets a key certification; An old TV favourite returns

Plus, Media Experts gets global love for its search engine work.

Helen

Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

Will small

UM bolsters staff on its Johnson & Johnson biz

Will Mulqueeney will now serve as VP, client business partner for the agency’s J3 unit.

RVD

Initiative zeroes in on client needs with new VP

Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.

Ingemann

Michael Ingemann on where programmatic goes from here

The new Cadreon Canada managing director talks viewability, data and what other media has potential to go programmatic.

Ingemann

Cadreon Canada ushers in new managing director

Hailing from Denmark, Michael Ingemann comes from a digital-focused background.

Smart Mobile Creative_Colour_MiC

Reprise launches digital auditing platform

The platform will look at user experience, discoverability and overall quality of digital properties.

grahamMoysey

Graham Moysey on his first six months of agency life

The new IPG Mediabrands CEO on the group’s most recent acquisition, and why the industry should be ‘realistic’ about TV.