Articles Tagged ‘IPG Mediabrands’



Data Dive: Do Canadians still ‘like’ Facebook?

Research

IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.



New VPs added at UM

People Moves

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.



Data Dive: How to target millennials

Research

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.



Data Dive: The year’s most-tweeted events

Research

How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.



Has radio buying lost its personal touch?

Radio

MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.



Data Dive: Buying into Black Friday and Cyber Monday

Research

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).



Don’t just do TV, do searchable TV: blog

blogsTelevision

Joseph McConellogue, managing director of Reprise Media, on why search could be just what your brand needs to boost the value on its TV buy.



Tomik ‘calls’ it at Rogers, as One Call marches on

People Moves

The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.



Where did the time go?

MobileResearch

In August, Canadians spent 100 hours on mobile devices. IPG Mediabrands’ infographic breaks down what they were doing.