Articles Tagged ‘IPG Mediabrands’



Data Dive: How Canadians interact with live events

DigitalResearchTelevision

IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.



Orion Capital hires publishing veteran as president

People Moves

Sally Preston joins the IPG Mediabrands division from her most recent role as publisher at Time Inc.



Data Dive: Reaching South Asian and Chinese Canadians

Research

Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.



Canadian campaigns missing the mark online: study

DigitalResearch

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.



How beacons can beckon buyers

FeaturesMobile

PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.



What does Harvey Carroll think of working in media?

blogsPeople Moves

The IPG Mediabrands Canadian CEO talks challenges, opportunities and why so many people still use fax machines, following his first six months on the media side of the business.



Meet M2′s newest director

People Moves

Tracey Johnson comes to the agency from her latest role at Starcom MediaVest Group.



The analytics dilemma

DigitalMobileTelevision

A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.