Articles Tagged ‘IPG Mediabrands’

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Cannes 2015: Canadians hit the beach

Executives on what they’re looking forward to most in France next week, and the work they think will win Lions.

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Data Dive: Millennial dads are optimistic and informed

According to new research from IPG Mediabrands, milliennial dads are more likely to research products online, but are often cynical about ads.

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Blog: Moneyball for marketers

David Wright, analytics manager at IPG Mediabrands, on the oft-misunderstood world of econometrics and how it can optimize campaign planning.

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IPG Mediabrands shuffles C-suite

New CEO Henry Tajer has announced three executive moves aimed at setting change in motion across the network.

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Upfronts 2015: Is bigger better?

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.

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Data Dive: Millennial moms want to connect

New research from IPG Mediabrands shows the difference between millennial moms and non-parent millennials.

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Data Dive: Does TV make you hungry?

New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.

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Data Dive: Where is your target spending their media time?

New data from IPG Mediabrands breaks down the media habits of different age groups.

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Data Dive: Do Canadians still ‘like’ Facebook?

IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.

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New VPs added at UM

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.

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Data Dive: How to target millennials

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.

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Data Dive: The year’s most-tweeted events

How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.

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Has radio buying lost its personal touch?

MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.

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Data Dive: Buying into Black Friday and Cyber Monday

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).