Articles Tagged ‘IRIS’

iRiS app

Ad-Dispatch curates augmented reality

A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.

Drambuie

Spotted! Drambuie hypnotizes a new generation

Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.