Articles Tagged ‘Isobar’

joseCuervo

An intense brief leads Jose Cuervo to 4DX

Engaging excitement seeking millennials is the goal for a new campaign targeting moments of high intensity.

cineplexLightning

Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.

Kubo birds

Spotted! Kubo’s flock of magic birds

eOne is the force behind some artistic magic bringing birds to life on Toronto’s bus shelters to match the stop-animation nature of its latest film.

Copied from strategy - TMNT

Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.

Absolut

Spotted! Absolut virtually takes over Yonge-Dundas

The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.

HandshakeFlickrBuddawiggi

Dentsu acquires Aegis Group

The Japanese advertising giant purchased London-based Aegis in a deal announced last week.

AnnetteWarring

Annette Warring named president of Aegis Media Canada

Warring tells MiC what her promotion, and other staff changes, mean for the company.

mini game

Malibu keeps the summer spirit

The rum brand has launched an interactive game to give it a boost as the weather cools.

Aegismedia

Aegis Media hires Angela Courtin

The former MTV co-head of integrated marketing joins the media co as EVP, content and convergence.