Articles Tagged ‘Jason Doolan’

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

Rollercoaster

Multigrain Cheerios takes aim at dieting

The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.

charmhunters

Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event for the first time, to target adults by hosting a treasure hunt.