Articles Tagged ‘Jean Mongeau’

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Are advertisers ‘falling’ back in love with TV?

All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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CBC goes for the X factor with OTT service

GM and CRO Jean Mongeau on the pubcaster’s upcoming English-language OTT service.

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A view into Radio-Canada’s new windowing strategy

CRO Jean Mongeau on how the pubcaster is experimenting with its French SVOD to extend linear audiences.

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CBC/Radio-Canada restructures media solutions division

The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)

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Fall TV: News, comedy up at CBC, but drama drops off

Jean Mongeau, CRO, on how the election and Blue Jays baseball impacted results at the pubcaster this fall.

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CBC refreshes its sports properties

The pubcaster has given CBC Sports a new look and rolled out a year-long program in support of the Olympics.

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Why CBC is going big on arts, digital for 2015/16

CBC execs on the reasoning behind some of the changes in its programming strategy, and on what is staying the same.

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CBC/Radio-Canada’s new sales ‘solution’

The pubcaster’s Revenue Group has become CBC and Radio-Canada Media Solutions, as the team formalizes consolidation plans across the country.

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CBC upfront: hellos, goodbyes and ‘new directions’

The pubcaster unveils its fall lineup amidst its ongoing budget crisis, revealing the end of Doyle, a new comedy portal and details on two of its new one-hour dramas.

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CBC/Radio-Canada names new director of national sales

Michele McEnery has been appointed to the position, which she is taking over from Jerome Leys.