Articles Tagged ‘Jed Schneiderman’

Snap Camera_UI 2

Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

rawpixel-711102-unsplash

Tapped Mobile acquired by EQ Works

The company will be wholly absorbed by audience-targeting company EQ Works, shifting its focus toward location-based marketing.

CES2018-1

CES shows the voice battle is heating up

Canadian industry visitors say Google dominates the show floor while IoT continues its trek towards widespread adoption.

annie-spratt-294450

Starcom, LinkedIn and more join forces for internship program

Four interns will float between Starcom, Tapped Mobile, LinkedIn and Zag Bank to learn all the components of an RFP.

lilly-rum-342740 (1)

In the year since Pritchard’s utlimatum, what has changed?

Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.

snapchat social video

Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

IMG_1447 copy

Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.

unnamed

Tapped Mobile targets local campaigns with new partnership

Pairing with B2B ad tech platform Chalk Digital, Tapped is aiming to capture both small and medium businesses, as well as agencies putting more spend into location-based advertising.

geofilter

What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

Jed Schneiderman 2009 02

Blog: Tech and media converge at CES

Tapped Mobile president and co-founder Jed Schneiderman with his top trends following a whirlwind 48 hours at the Las Vegas event.

shutterstock_262335101

What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

pokemonGoShutterstock

The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

theExpanse

Space explores Shazam to promote The Expanse

The app is co-promoting a pre-broadcast online debit of the sci-fi series in a Canadian first.

shazam

Shazam’s new coupon partner

The app has signed with MobileXCo to launch a mobile coupon option.