Articles Tagged ‘Jennifer Bidwell’

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Upfronts 2017: Sizzle and superheroes at CW

Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.

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Upfronts 2017: Fox shakes up ad formats, adds Marvel drama

Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.

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Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.