Articles Tagged ‘John MacDonald’


Corus SVPs MacDonald, Schaefer to exit

The Toronto-based media co also confirmed Amy Sutton’s departure and announced a number of structural changes.

Anna Olson

Anna Olson joins Kin Canada

The popular food creator will use digital media to reach a younger audience than her linear presence, as Corus aims to give advertisers multi-platform integration options.


How HGTV set its ‘Home’ on a winning course

Corus executive John MacDonald on the email marketing-heavy pre-launch campaign that has led to big numbers for Home to Win.

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Fall TV: The next big thing in specialty

The expected hits and momentum-builders for the new specialty TV viewing season.

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Corus defends OWN Canada’s learning mandate

The Canadian licensee of the network debated with the CRTC what TV educational content looks like, and how it can be increased on the specialty network.


W Network goes heavy on homegrown for winter

The new winter slate features spinoffs from Property Brothers, Come Dine with Me and Love it or List It.