Articles Tagged ‘John St.’

Copied from strategy - Cashmere

Spotted! Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

driving High

Carte Blanche winners for Toronto, Western Canada

The Astral OOH awards for the Montreal market will be announced on May 26.

pcHoliday

President’s Choice’s fashionable holiday

The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.

mitsubishi

Mitsubishi dives deep on details

To promote the Outlander, the car co launched a campaign with 102 pieces of content that showcase how the latest model has changed.

tangerine

Tangerine goes for broke with media buy

With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.

ivan hoe cambridge throwaway thursday bag

Ivanhoe Cambridge asks Black Friday shoppers to give back

The mall network has launched a campaign for Throwaway Thursday, which rewards shoppers for bringing in donations on the busy shopping day.

Mitsubishi Mirage

Mitsubishi rolls out the new Mirage

The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.

comedy exposed

Stanfield’s gets exposed with the Comedy Network

The male-targeted brand and the specialty channel have teamed up to launch a nationwide talent search that asks Canadians to audition in their underwear.

coldfx

ColdFX prepares for cold and flu season

The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.

Big Find - Shoe and winner

Spotted! Winners brings big deals to the streets

The retailer is hiding larger-than-life items across Quebec for a social media-based scavenger hunt.

ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

ING car

ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.

Twittergrant

Future Shop launches social grants

The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.

maple leaf

Maple Leaf changes lives with bacon

The food brand has launched the “Change your life with bacon” campaign, a digital and social initiative targeted specifically at moms.

StopTheDrop_CloseUp

Spotted! Stop the Drop leaves beachgoers a message

The non-profit organization, aimed at protecting Lake Huron, is raising awareness for dropping water levels in the lake with billboards and messages in bottles.