Articles Tagged ‘JUICE Mobile’

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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Weakness in print drives lower revenues for Yellow Pages in Q1

The company announced a new strategic plan which will see it focus on acting as a “content hub” for small and medium enterprises and focusing on upselling with digital products.

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Brad Furtney joins Juice Mobile as sales VP

The former Twitter agency lead is tasked with growing the company’s presence.

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Working the reputation game: blog

Departing MiC news editor Sonya Fatah on why big-picture studies about Canadian cities are data points in the business of hyper-targeting.

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Freckle expands beacon network with AirKast

The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.

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OLG races to the land of vertical videos

The lottery co’s media agency worked with Juice Mobile to develop a vertical video unit for its latest campaign to draw Ontarians to its betting tracks.

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Adelphic, Juice Mobile broker a buy-side partnership

Trading desks can access two different buying methods on the demand-side platform.

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Sandra Mackechnie joins Juice Mobile

The digital sales veteran has joined the mobile advertising company at the start of its planned expansion.

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How Yellow Pages will Juice its latest acquisition

Neil Sweeney on how the new entity born out of the acquisition of Juice Mobile will fit in with its parent company.

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Jonathan Dunn lands at Juice Mobile

The former Bell Media marketer is starting at the mobile company next week.

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Yellow Pages snaps up Juice Mobile

The online publisher has acquired the mobile-focused ad-tech co to benefit from its programmatic platforms as its digital revenue grows.

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The year that was meant to shine the spotlight on VR

Experts discuss limitations to the use of virtual reality in media executions in 2016.

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Juice Mobile taps Veronica Holmes to lead Canadian biz

The former president of digital at Zenith Optimedia is taking over national operations for the mobile advertising company.

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Shropshire moving to Cairns Oneil

The former Juice Mobile VP has joined the independent agency, which is aiming to strengthen its digital offering.

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Postmedia links up with beacon tech provider

The publishing group has tied up with Freckle IoT to provide brands with new and measurable ways to reach customers.