Articles Tagged ‘JWT’


Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies, Publicis and JWT, took home top honours at last night’s award show.


O.B. looks to combat the ‘ick-factor’

Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.


Every company needs to be a tech co: study

A new report from JWT highlights the top mobile trends on the horizon.


AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

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Walmart’s fly(er) pyjama party

The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social

mazda3 fastlane

Mazda racing game leads to test drives

The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.

sickkids real life heroes

SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.


Walmart’s moms ring in the holidays

The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.


Mazda Canada drives into theatres

Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.

metro waterfall

Metro rolls out a new front-page ad format

The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.