Articles Tagged ‘JWT’



Every company needs to be a tech co: study

MobileResearch

A new report from JWT highlights the top mobile trends on the horizon.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



Walmart’s fly(er) pyjama party

ExperientialTelevision

The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social



Mazda racing game leads to test drives

Interactive

The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.



SickKids brings cinema audience to their feet

DigitalPrintTelevision

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.



Walmart’s moms ring in the holidays

DigitalPrintRadioscreening-roomTelevision

The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.



Mazda Canada drives into theatres

DigitalExperientialOut Of HomeRadioscreening-roomTelevision

Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.



Metro rolls out a new front-page ad format

Print

The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.



Dempster’s introduces Healthy Way

DigitalExperientialTelevision

The new product line includes four types of bread and is being promoted with the brand’s first ever fully-integrated dual campaign for English Canada and Quebec.



Moms’ moods inspire Walmart

DigitalTelevision

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.