Articles Tagged ‘Kaaren Whitney-Vernon’


Branded content group touches down in Canada

The Branded Content Marketing Association’s Canadian president Kaaren Whitney-Vernon on why the association is needed now in the market.


Shift2 puts itself into the story

The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.


How Kotex became a YouTube exec producer

Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.


AToMiC: Vervegirl goes 4D

The girls’ magazine’s latest cover uses both an augmented reality experience a scratch-and-sniff feature that allows readers to sample the latest Garnier Fructis product.