Articles Tagged ‘Kantar Millward Brown’

sandy-millar-750251-unsplash

Does ad targeting play into gender stereotypes?

Women and men are almost equal in many purchasing decisions, but some ads are only targeting women.

tobias-moore-228390

Canadians notice more ads and are not always happy about it (study)

Canadian respondents to Kantar Millward Brown’s survey weigh in on multichannel effectiveness and their preferred ad media.

audioShutterstock

Canadian youth less swayed by traditional ads than global population: study

When it comes to both outdoor advertising and digital advertising, Canada’s youth are less receptive than most in the world according to a new study by Millward Brown.

genZShutterstock

Humour, co-creation key to reaching Gen Z with ads: study

A new study from Kantar Millward Brown analyzed reactions to ads across three generations.