Articles Tagged ‘Kantar’

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Few brands are confident in their abilities to generate insights: study

Plus, many marketers say they’re plagued by “blind spots” in the digital media landscape, making it difficult to prove ROI.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

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Interest in news is still strong: study

Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.

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ComScore and Kantar partner on cross-media measurement

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.