Articles Tagged ‘Karel Wegert’

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Media Experts harnesses change with new data services

Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.

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Reaction to Google’s ad block research debacle

Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.

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Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

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Microsoft, BMW pilot a cross-device campaign

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.

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Canada posts RTB growth in Q3: study

The Canadian market is now the fifth largest globally in the space, according to the latest RTB report from Media Experts.

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Media Experts names digital VP

Karel Wegert has been appointed to the position, leading the digital practices at the agency.