Karine Courtemanche, president at Touche on the transformation that has happened along the Croisette, and an app to help festival-goers get a cocktail.
Is it programmatic direct? Wearables? Mobile? Industry leaders gave their predictions for 2015 and looked back on the big shifts of last year.
Stop talking big data and start using it to shape client strategies, says Touche! PHD’s president Karine Courtemanche.
We couldn’t pick just one. Read up on how the PHD/Touche! and Dentsu Aegis execs secured their wins.
The 2015 panel is unveiled, with two weeks to go until the final submissions deadline.
Karine Courtmanche, president at Touche! takes MiC inside the Media category judging room at the Cannes Lions.
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.