Articles Tagged ‘Koho’

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Jason Chaney on innovating ad formats

The CCO at Koho implores the industry to think beyond standard ad units to create longer formats that fit with consumers’ appetite for content.

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.