Articles Tagged ‘Kotex’

kotexSavetheUndies

Kotex adapts French program for MTV

The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.

Copied from strategy - 2L9A0859

Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

iDoSmokebomb

Smokebomb, Cotton Incorporated say I Do with new show

Jay Bennett of Smokebomb Entertainment says brands are enthusiastic about partnering on a series with a wedding theme.

Copied from Playback - Carmilla

Kotex doubles down on vampy web series Carmilla

The second season of the web series, which is financed by Kotex, will be expanded to include a 36-ep scripted series and 12-part branded content series.

BufferFestCarmilla

How Kotex became a YouTube exec producer

Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.