Articles Tagged ‘Kraft Heinz’

Kraft Heinz

Bell Media partners with Kraft Heinz to play across Canada

Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.

hockeyShutterstock

NHL announces record number of Canadian partner Playoff activations

New partners this year include Esso and Kruger.

kraftSinglesVicePost

Kraft gets bold with Vice

A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.

Kraft Heinz

Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.