Articles Tagged ‘Kraft Hockeyville’

sponsorship marketing awards

Scotiabank takes Best of Show at Sponsorship Marketing Awards

The retail bank also picked up three gold awards and one distinction honour.

KraftHockeyGoesOn

Kraft partners with TSN and RDS

The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.

KraftHockeyGoesOn

Kraft Canada alters its hockey strategy

The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.

CBC

Kraft’s Jim Kozak joins CBC Revenue Group

The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.

hockeyville

Kraft Hockeyville is on the hunt again

The competition that has communities vying for the title of most passionate hockey town is back with some changes.

JamieMichaels

CBC marketing exec Jamie Michaels off to Rogers Media

The brand integration specialist will help develop cross-platform ad campaigns on Sportsnet platforms.