Articles Tagged ‘Kraft’

Classico

Spotted! Toronto’s pop-up pasta party

To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.

bigBrotherCanada

Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

Kraftfoodtruck

Kraft and Keith’s MasterChef Canada activations

The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.

IKEA1-300x207

AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

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Lowe Roche ups the integrated ante

CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.

KraftDinner

Kraft Dinner wants to be your last meal

The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.

BradSmith_BrownSuit

Selling the Bachelor Canada

Rogers Media on how it played the field to find its sponsorship mates ahead of next Wednesday’s premiere.

OOH Y&D

Cadbury warns of an outbreak

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”

Photo by Darren Goldstein/DSG Photo.

The Bachelor Canada gets a set of sponsors

The Citytv reality show will see integrations from Colgate-Palmolive, Coty, Energizer and Kraft this fall.

Baconize

MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets

Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.

Cadburyjoydept

Cadbury Dairy Milk shares the chocolate love

The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.