Articles Tagged ‘Kristine Lyrette’


Zenith focuses on business transformation with branding tweak

Kristine Lyrette, president, Zenith Canada, on what the “fresh start” will mean for the Canadian team.

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COMB’s new board members

The OOH industry body has started the year with three new board appointments and a focus enhancing its tools’ data capabilities.


Zenith CEO steps down

Amid “unprecedented” media reviews, country CEO Frank Friedman is returning to ZenithOptimedia U.S., with a new president taking over at the Canadian office.


Cannes 2015: Canadians hit the beach

Executives on what they’re looking forward to most in France next week, and the work they think will win Lions.