Articles Tagged ‘La Presse’

Metro LaPresse

Metro dives into custom content

The grocer has issued different “magazines” throughout the seasons, tailoring it to specific food trends throughout the year.

Le Devoir

Le Devoir pursues La Presse’s print fans

Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.


ICYMI: Digital certification reveals La Presse+ reader engagement

Plus, TMN Go is making movies available offline for subscribers, and several groups have appealed a controvesial CRTC decision.


ICYMI: CBC and Twitter ink Olympic deal, plus people moves

Plus: Breakfast Television will welcome a new West Coast host.


La Presse to go 100% digital

The move will result in the loss of 49 positions at the paper, which will print its last Saturday edition at the end of 2017.


Is Quebec’s $36 million promise to newspapers enough?

Publishers of Quebec newspapers have welcomed the acknowledgement of the industry’s struggles, but is there still work to be done?


Digital ad revenue, subscribers up for La Presse+

The digital newspaper’s president Pierre-Elliott Levasseur on recent growth and on-going challenges.


ICYMI: La Presse+ awards top ads, Twitter’s plans for Vine

In case you missed it: La Presse+ awards its top ads, Twitter is keeping Vine as an app and Super Channel shuffles its top staff.


La Presse names new president

Pierre Elliott Levasseur with the latest results from La Presse+ and why the media co’s tablet edition hit where others have missed.

Copied from strategy - escalator

One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.


La Presse zeroes in on digital with new contest

The media company is seeking attention for its digital edition with a new contest.


La Presse nabs new sales lead from Bell Media

Patrick Jutras has been named VP of sales at the Quebec news company.


New national sales director at La Presse

Sebastien Cassagnes has been promoted to the role.


La Presse names new Toronto sales director

Celeste Normington has been promoted to the new role of sales director in Toronto.


Simon Jennings heading to Pelmorex Media

The La Presse sales lead is moving to the new position of CRO at The Weather Network’s owner.