Articles Tagged ‘Labatt Breweries of Canada’

Jays crop

Budweiser, Jays expand sponsorship

A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.

For print-Media GOLD with Harvey Carroll

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

bconExpo17

Stop making rubbish ads and know your numbers: BCON Expo takeaways

From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.

superBowl50

CTV gears up for Super Bowl 50

The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.

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Budweiser’s Red Light TV power play

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.

budweiser crown

Labatt unveils a new Budweiser brew

Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.

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Canada picks up more Gold

Grip Limited gets Gold in Branded Content, with Canada also picking up prizes in Film and Titanium & Integrated on the last night of awards in Cannes.

Bud NHL

Budweiser signs multi-season agreement with NHLPA

The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.

Patio Guide microsite

BlogTO launches Patio Guide

The online and mobile tool is sponsored by Bud Light Lime Mojito and helps users locate Toronto bars and restaurants with patios.

Budweiser Red Light Mobile Store 1

Spotted! Budweiser builds NHL playoffs buzz

The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.

Budweiser Releases Limited Edition "Winnipeg Jets Fan Brew"

Budweiser wins big at 2013 SMAs

The Labatt brand took home the Best of Show at the Sponsorship Marketing Awards for its activation around the Winnipeg Jets’ 2011/2012 NHL season.

TORONTO FC - Budweiser and Toronto FC Partnership

Toronto FC signs with Labatt

The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.

BLP

Labatt brews up a Bud Light Platinum campaign

The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.

BudweiserRedLight

Budweiser lights up the Super Bowl

The brand launched a new campaign last night, selling Wi-Fi-enabled hockey goal lights to Canadians.

Members of the Indianapolis Colts reach

Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.