Articles Tagged ‘Labatt’

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AB InBev launches global review with eye on consolidation

The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.

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A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.

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CBC’s Hockey Night in Canada plans

The pubcaster’s Alan Dark tells MiC about sponsors for the new season, including new addition Lasik MD with its in-net camera.

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Spotted! Alexander Keith’s hits the road

MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.

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Goose Island migrates to Ontario

The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.

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Toronto FC signs with Labatt

The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.

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Labatt Blue’s patriotic augmented reality

Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.

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Michelob Ultra takes to the links

The Labatt brand is targeting high-end golfers by placing interactive ads on golf carts.

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Kokanee makes a movie

The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.

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Alexander Keith’s launches a cider

The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.

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Budweiser gives hockey fans a big payoff

The beer co has launched a contest and campaign which will give one person hockey tickets for life.

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Rolling Rock makes life easier

The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.

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Bud makes a game-time spot

The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.

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Labatt not giving up the NHL fight

The beer company, which added three new team sponsorships last week, is still battling to become the official beer of the league.